Independent Practice
Four years of building
visual work with brands.
Over the last four years, I have worked with 30+ fashion and lifestyle brands across strategy, photography, cinematography and production.
Cinematography
Content strategy.
Direction. Production.
Editorial Work
Editorial work across styling, creative direction and photography, creating social media-ready editorial visuals and runway documentation.
Styling · Creative Direction · Photography
Interior Photography & Videography
Brand photography and video created for Polite Society, capturing its interiors, spatial details and atmosphere.
Interior Photography · Videography · Production
Commerce, Refined
Specialized e-commerce photography across clothing, consumer products and FMCG.
E-commerce Photography · Product Styling · Production
Building a visual
system at scale.
Photography, moving image, creative production and social media content developed as one connected brand world.
Selected work 01 · Kapiva
Content built for
the full journey.
From creator-led discovery and performance testing to product education, testimonial ads, campaign films and a reusable in-house asset library.
Himani Shivpuri,
from insight to final cut.
I worked as creative director, stylist and cinematographer, with on-set direction and edit direction across three finished advertisements.
Making usage
immediately clear.
How-to-use videos created for Kapiva's website, Amazon, quick commerce, YouTube and other customer-education touchpoints.
Reusable footage,
made to travel.
Artho Sure product footage produced and shot for influencer creatives, modular edits and bottom-of-the-funnel communication.
Testing stories,
not just formats.
Creator projects designed with multiple hooks for structured Meta testing and performance learning.
Creator content & hook variations
The thinking
before the shoot.
Research-led creative briefs covering styling, visual references, AI-generated direction and practical recreation guidance.
Stories that
build trust.
Conversion-focused customer testimonials produced for different Kapiva products as bottom-of-the-funnel creative.